EL PASO, TX -- Powell-Mucha Consulting Inc. will present a pair of tutorials focusing on EMS branding and strategic planning at the upcoming SMTA International Conference in Orlando.

PMCI’s new tutorial, “Find It, Book It, Grow It—Optimizing EMS Account Acquisition,” pulls from the principles outlined in president Susan Mucha’s new book, Find It, Book It, Grow It. – A Robust Guide to Account Acquisition in Electronics Manufacturing Services. The tutorial looks at ways to optimize the selling process, better enunciate competitive value propositions and grow accounts over time.

Topics covered include:
• Assessing your business model and developing a value proposition suitable for target markets.
• Shortening the sales cycle through more effective use of sales and marketing resources.
• Integrating the program team into the selling process.
• Developing the most competitive value proposition through better understanding of the selection team.
• Developing long-term business growth plans.

The tutorial will be presented Aug. 21 from 1:30-5:00 p.m.

Mucha will also present, “Identifying EMS Market Trends: Learn to Predict the Future and Help Your Company Lead the Pack,” which discusses ways to create a forward-looking planning environment. The tutorial takes place Aug. 21 from 8:00-11:30 a.m.

Topics covered include:
• Typical cycles which repeat in the EMS industry.
• Key events likely to trigger changes in demand.
• Useful strategic planning tools.
• Creating business models which can readily adapt to changing markets.

The instructor, Susan Mucha, has been involved in marketing EMS services since 1981. For more information visit: http://www.smta.org/smtai/tutorials.cfm#THURSDAY_BI.

PMCI and Circuits Assembly also have jointly organized a Contract Manufacturing Symposium, scheduled for Aug. 20, from 1:30 – 5:00 p.m. The Symposium features six speakers in two sessions titled: Teaming for Efficient Manufacturing and Managing Our Suppliers and Ourselves.

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