MILPITAS, CA, Nov. 2 — Bliss Industries named Samuel Sher vice president of sales and marketing responsible for growth and diversification plans.

Sher has 20 years of sales and marketing management at companies like Applied Materials, where he was senior director of marketing, and Synexis, where he was as well as a chief marketing officer. He has an MBA from Adelphi University and a bachelor's of science from New York State University.

He will report to Ken Bliss, president and CEO.

Bliss makes carts for SMT manufacturing.

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