ATLANTA – UP Media Group Inc., parent company of Circuits Assembly, announced Joseph Fjelstad, founder and president of Verdant Enterprises, will deliver the keynote address at PCB Design Conference East 2007 in Durham, NC, on Oct. 23, at 11 a.m. in the Durham Marriott at the Civic Center.

Fjelstad’s keynote, titled "Robust Environmentally Friendly Electronics Assembly," will reveal a new electronics assembly process said to use no solder – eliminating many of the risks and reliability exposures associated with lead-free solders – and no conventional circuit boards.

The Reverse Interconnection Process embodies a new sequence of core processing technologies, and is achieved through direct copper-copper plate-up onto an inverted cast-in-place component-array platform. The process has demonstrated the conceptual potential for the manufacture of high-density, high-performance, high-reliability and environmentally (i.e., RoHS) compliant solutions for products ranging from consumer to mil-aero applications.

Founder and president of Verdant Electronics, Fjelstad has more than 35 years of experience in electronics interconnection and packaging in a variety of capacities, from chemist to process engineer and from international consultant to CEO.

The keynote is free to attend; however, registration and a badge are required for admission. To register online or find out more about the Oct. 21-26 show, visit www.pcbeast.com.

UPMG's 2008 conferences include PCB East 2008 on May 11-16 at the Holiday Inn Select & Convention Center in Tinley Park, IL, and PCB West 2008 on September 14-19 at the Marriott Santa Clara in Santa Clara, CA.