Circuits Assembly Online Magazine - Webinar: EMS Account Acquisition Strategy

EL PASO, TX – Powell-Mucha Consulting Inc. and SMTA present a third Webinar in a four-part series: Guide to Building a Competitive EMS Brand - EMS Account Acquisition Strategy.

This Webinar will take place Aug. 22 from 1:00 – 2:30 p.m. EST. It will cover profiling the OEM decision team; developing a robust lead qualification system; implementing a mindshare maintenance process to minimize wasted sales calls, and measuring marketing and sales effectiveness.

Other questions addressed by this series include: How can EMS providers differentiate their services to customers, given that these services are essentially the same? How can you best market internal competencies such as RoHS conversion support, project launch, Lean manufacturing, product design or post-manufacturing support?

For information and registration visit

http://www.smta.org/education/presentations/presentations.cfm#competitive.

Cost is $75 for SMTA members and $150 for nonmembers.