CIRCUITS ASSEMBLY subscribers are the electronics assemblers that you want to reach with your market message. They are the corporate managers and executives; engineers and engineering managers. They are industry leaders. Movers and shakers. Decision-makers with the authority to recommend or buy your products and services. Within the US, our subscribers request CIRCUITS ASSEMBLY in print, digital – or both – and it is our philosophy to deliver this information in the format that they prefer. We serve our qualified non-US subscribers with digital to ensure timely receipt and avoid delivery issues.

Here’s a look at what CIRCUITS ASSEMBLY advertisers enjoy:

• The largest readership. We have 32,000 subscribers worldwide, more than twice other publications. Coupled with our design and fabrication publication, PCD&F, our various products and services reach up to 62,000 unique designers, fabricators and assemblers.
• The most qualified readership. Our readers include corporate managers and executives, process engineers, electronics manufacturing services (EMS) providers and original equipment manufacturers (OEMs). All our subscribers buy or influence the purchase of assembly or test equipment, components, materials, software or services.
• The cleanest mailing list. We update our mailing list every month to ensure it is accurate. Your message won’t be sent to an empty cubicle or inbox.

CIRCUITS ASSEMBLY Reaches Key Decision-Makers in Electronics Assembly

• Process/production/manufacturing/engineering: 50%
• Corporate/engineering management: 25%
• Engineering support/R&D/Quality control, assurance, engineering, production, testing: 14%
• PWB process/design and other design engineers: 11%

Worldwide Subscriber Base

Total Circulation: 32,000

• OEM: 15,018 (47%)
• EMS/contract manufacturer: 16,982 (53%)

• US: 17,000
• Asia: 7,351
• Europe: 4,163
• Canada and Mexico: 2,499
• Other International: 987

CIRCUITS ASSEMBLY Readers Buy/Specify/Influence the Purchase of:

• Assembly equipment/components/materials/software/services: 27,183
• Assembly inspection/test equipment: 22,349
• PWB (bare board) inspection/test equipment: 21,317
• Antistatic/clean room equipment/materials: 18,302

Coupled with our design and fabrication publication, PCD&F, our various products and services reach up to 62,000 unique designers, fabricators and assemblers. Click here for a look at PCD&F’s audience.

CIRCUITS ASSEMBLY covers the world of electronics manufacturing: the products and processes, the market and the companies. We publish print and digital versions of the magazine monthly. Plus we have a highly trafficked website (with translation capability into dozens of languages) and a regular e-newsletter. And our editors regularly blog, ensuring continual two-way communication with readers.

What We Cover

• SMT and plated through-hole processing.
• Screen printing.
• Dispensing.
• Placement.
• Soldering.
• Test and inspection.
• Rework and repair.
• Procurement.
• Components and packaging.
• New equipment and materials.
• Markets and business issues.
• Solar and emerging technologies as they relate to electronics assembly.

For more than 20 years, CIRCUITS ASSEMBLY has met two goals:
• Publish the best technical articles on electronics manufacturing.
• Publish them quickly.

Each issue – print and digital – contains:
• A full-length cover story.
• Ten to 20 one-to-two page articles discussing particular technologies, processes or products of interest.
• A page of abstracts from recent technical conferences, with links to the complete articles on the Web.

Features that appear in print also appear on circuitsassembly.com, and vice versa.

In touch with readers. Our editorial model rests on the basic concept that the volume of information available increases almost exponentially each year, and that our publication must act as the filter to sort what is truly important from what’s just noise. We do so through regular polling of subscribers to ascertain what topics are of most interest to them. And we take that data and build the editorial content around it.

We use a novel first-in, first-out process for news and contributed articles. When we approve a submitted draft for publication, it will be published in the next available issue and not, for example, “in November, maybe.”

Social media. The editors maintain a regular blog to help spark and maintain a consistent and two-way dialogue with readers, who flock to the site by the thousands every month! Authors include the CIRCUITS ASSEMBLY editors, plus a host of topnotch experts on soldering materials, soldering, Lean manufacturing, DfM issues, and more.

We also take advantage of social media like LinkedIn, Facebook (CIRCUITS ASSEMBLY) and Twitter (@mikebuetow). New in 2012 was PCB Chat, the industry's first moderated chat forum, and Board Talk, the industry bulletin board.

Outside contributions. CIRCUITS ASSEMBLY welcomes outside contributions. Those interested in writing a technical article should contact Mike Buetow at mbuetow@upmediagroup.com. New product announcements and other news items of note should be sent to Chelsey Drysdale at cdrysdale@upmediagroup.com.

Complete author guidelines may be found at http://circuitsassembly.com/cms/magazine/205-editorialcontributions.

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